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It may be any business’s worst nightmare: having your large identifier sign be taken out by the wind. This is exactly what happened to Truck and Trailer (TNT) in Lloydminster. With an unfortunate problem comes a great opportunity. They had heard about Light VU’s design excellence before and figured it was the perfect opportunity to give them a blank canvas to design a beautiful new identifier sign to display outside of their head office.

Mark Silvius, principal of LIGHTVU, is particularly proud of this project.

“Even the static elements of this design are quite beautiful,” he explains.

Using a large Jupiter outdoor LED screen, LightVU was able to help the client showcase their brand to the world through an innovative and sleek design that was custom-made and tailored for them.

When their old sign blew down, Jeff Yu Manager of Ventures North Financial Group, who owns TNT, sought out a quotation from a location company in Lloydminster, as well as from LIGHTVU’s. He was more impressed with LIGHTVU’s knowledge of the LED market and their comprehensive, solutions-base quotation, which included content management. This won them the job.

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The sign, which stands tall facing Highway 16, is a custom design and attracts potential customers into their business. Through eye-catching content, TNT can advertise certain value-added aspects of the business, such as their financing. TNT is already attracting customers who would have otherwise driven right by without noticing them.

 

“We had a lady come in and said that she noticed our sign,” said Jeff Yu. “She said ‘You guys must have the trailer I’m looking for. I need a trailer to haul horses.’”

 

TNT is very satisfied with their purchase and investment in LIGHTVU’s LED sign. Yu says that the sign, the LED portion specifically, is bigger and better than they had anticipated. The content management portion is putting the sign more over the top than it already is.